Playbooks
get the process out of your head and into a product
How do you turn a process you already know into a guide someone follows without you — and price it so the value is obvious?
You don't have a knowledge problem.
You have an extraction problem.
You walk every client through the same process — on calls, in emails, in one-off docs. It works; they get results. But the delivery is trapped in live sessions and scattered notes. You tried writing it down once and produced either a vague overview or an overwhelming brain dump. Sound familiar?
It's a brain dump disguised as a guide. You wrote everything you know in paragraph form and called it a playbook — it reads like a textbook, not a path a client can follow.
The curse of expertise hides the steps. You skip what feels obvious to you but is invisible to the reader — creating gaps where clients stall and ask the very questions you meant to eliminate.
You overdesign before validating. Weeks on cover art and typography before testing whether the steps even work when a real person tries to follow them in order.
Pricing paralysis kills the revenue. You give it away free because you can't decide what to charge — training your audience to expect your packaged expertise for nothing.
From explaining it on every call to a guide that sells while you sleep
"I explain the same process to every new client on a call. I have notes scattered across documents and emails, but nothing a client could pick up and follow on their own. The knowledge is in my head, not in a product."
"I have a polished, sequenced playbook that walks a client from start to finished outcome in clear numbered steps — a cover, a table of contents, action items at each stage, and a pricing model that positions it as a product worth paying for."
The shift: a playbook isn't a blog post or a brain dump — it's a guided path with a defined start, clear steps, and a measurable finish line. It makes the reader's progress visible.
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not another unfinished doc. By the end they add up to an extracted process, a designed playbook, and a pricing model that positions it as a product worth paying for.
Extraction Interview
Every step of your process, with decision points captured.
Sequence Map
Ordered steps with entry criteria and exit proof per stage.
Walkthrough Test
A real person's stall, skip, and help points documented.
Directory / Niche Outline
A section-by-section outline for your business.
Layout Template
Cover, TOC, headers, action items, and checkpoints.
Clarity Audit
Every step verb-first, one decision, no assumed knowledge.
Visual Hierarchy
Typography, callouts, icons, and whitespace rules.
Playbook Draft
A formatted, designed playbook ready for delivery.
Value Proposition
Standalone product, companion, or prerequisite — decided.
Pricing Sheet
Price point, anchoring, value signals, and tier options.
Sales Sequence
Landing page, testimonial plan, and first-sale workflow.
Product Listing
Copy, pricing, delivery, and update schedule — complete.
Three moves: extract the process → make it readable → price it to sell
Process
Capture · sequence · validateExtracting what you teach into a sequence a stranger can follow.
- Capture Self-interview to pull implicit steps into explicit sequence
- Sequence Order steps with entry criteria and exit proof per stage
- Validate Hand the draft to a real person and log where they stall
- Outline Extract a directory / niche process into playbook structure
Presentation
Structure · write · designFormatting the playbook so it looks professional and reads clearly.
- Structure Lay out cover, TOC, headers, action items, checkpoints
- Write Verb-first actions, one decision per step, no assumptions
- Design Set typography, callouts, icons, and print vs. digital
- Design Format a directory / niche playbook for client delivery
Pricing
Position · price · launchPositioning and selling the playbook as a product.
- Position Standalone, service companion, or course prerequisite
- Price Anchor to the cost of the alternative, with tier options
- Launch Build the landing page and first-sale-to-revenue path
- Launch Take a directory / niche playbook to market
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- You walk clients through the same process again and again, verbally.
- Your process works — but it's trapped in live sessions and scattered notes.
- You tried writing it down once and got a vague overview or a brain dump.
- You want to package what you teach into something a client can buy and finish.
- You want 12 real artifacts ending in a priced, sellable playbook.
This is NOT for you if…
- You don't yet have a repeatable process that gets clients results.
- You want a fill-in scaffold rather than a taught, sequenced guide — that's Templates.
- You want interactive exercises the reader completes — that's Workbooks.
- You're unwilling to test the steps on a real person before publishing.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- Templates + Workbooks + Slides + Swipe shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- Playbooks — 12 lessons Digital$80 valueLive now
- Templates Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + Templates ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Workbooks ship.
- Week 3: Sprint recordings + Slides ship.
- Week 4: Challenge recordings + Swipe ships.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80Pod
All 6 Assets courses
$320Pillar
All 36 Features courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — Playbooks
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
[ Simplero checkout / order-form embed renders here ]
Wire this to the Simplero Founding bundle product for this course.
The second step of the Assets journey
Playbooks is course 2 of 6. It comes right after Templates because it adds narrative and teaching to the scaffold — you're no longer just providing structure, you're guiding someone through a process. Next comes Workbooks, where you turn that guidance into interactive exercises that produce real transformation.
You are here — the guided, sellable process.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
Is a playbook just a fancy checklist?+
A checklist confirms completion; a playbook teaches execution. Playbooks include context, decision logic, and troubleshooting at each step — they're instruction manuals, not tick boxes.
What if my process changes — do I rewrite the whole thing?+
Version it. Lock the core sequence, update individual steps as your process evolves, and date-stamp each revision so clients know they have the latest.
Can I charge if the info is free online?+
You're not selling information — you're selling sequence, structure, and the elimination of research time. The value is in the curated path, not the raw knowledge.
How do I price it?+
The pricing module anchors to the cost of the alternative (your time, a course, a consultant) and gives you tiered packaging options — so the price reflects value delivered, not pages written.
I run a directory business — does this still apply?+
Yes. The fourth lesson of each module extracts, designs, and launches a directory-specific operational playbook, with a parallel niche track.
What do I actually walk away with?+
12 working artifacts — from a process extraction and sequence map to a designed playbook draft and a complete, priced product listing.
What do you explain on every single client call — and what would change if they could buy it instead?
Stop re-explaining your process on every call. Extract it, sequence it, and sell the guide that does the teaching for you.